Motorola Moto X

The Moto X is new species of Motorola phone for a couple of reasons: first, it has been designed under a new management since Motorola Mobility was acquired by Google for $12B. Secondly, it is a phone that has received an intense design focus on the user experience, which is very different from the typical (and proven) strategy of going for high-end “specs” and new (or more) software features.

Of course, the Moto X does bring its share of software improvements, but instead of merely adding functions, sometime for the sake of it, Motorola is aiming at the most important use cases that we encounter daily. Last but not least, the Moto X has been created so that you can make it your own: it is much more customizable that any other Android phone that came before it. So, is this paying off for Motorola?